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Business Applications of Weblogs

Paul Andrews writes about corporate weblogs for PR and customer support in the Seattle Times [1]. He notes that weblogs require assiduous care because they quickly grow stale. The importance of PersonalVoice can conflict with disclosing a business weblog's corporate ties.

Chapter 8 of ''We Blog: Publishing Online with Weblogs" [2] is devoted to weblogs in business. Pyra's entree into the weblog business arose because the company started an internal weblog. The software that supported that intranet tool soon become Blogger [3], and its popularity soon overshadowed everything else Pyra did. Includes a discusson of K-Logs (aka "Knowledge Logs") with Userland's John Robb, who hosts a discusson group on klogs [4].

-- Last edited October 27, 2002

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